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Posted 09 September 2008 @ 07:48 am ESTP...
FREEHOLD, N.J., Sept 09, 2008 /PRNewswire via COMTEX/ -- It comes as no surprise as the economy continues to slide, taking financial security with it, giving is on the decline. That's bad news for nonprofits. The good news, however, is that Alliance Charities, Inc.
(http://www.alliancecharities.org), a 501(c)(3) organization, has a way for anyone to support causes they care about without actually giving out-of-pocket.
By partnering with retailers like Wal-Mart, Target, Amazon, eBay, Staples, Gap, Disney, Starbucks and many others -- and by utilizing Google Custom Search -- Alliance Charities enables online shoppers to contribute to U.S.-based nonprofits with every purchase they make.
For shoppers, there is no added expense. Funding comes from commissions earned on purchases. Affiliate retailers send Alliance Charities commissions based on shoppers' purchases of items they would normally buy, and Alliance Charities distributes funds to supported charities.
Those who don't shop can still help. By utilizing Alliance Charities' search page, powered by Google, anyone can earn an average of $0.02 per qualified search for a favorite charitable organization. The stakes are even higher with the comparison shopping tool Price Runner, which earns $0.20 with each click-thru to stores offering competitive pricing options.
Alliance Charities isn't alone in the affiliate marketing for charity space, yet it stands apart from its for-profit competitors by ensuring that 100% of the revenue collected is consumed by a charitable organization. Moreover, the Alliance Charities model maximizes and accelerates consumers' giving power - and in turn, the benefit for charities. One charity noted that with a single consumer purchase, it received a donation through Alliance Charities that was comparable to the total donations it had received over the course of three years through a competitor.
Nonprofits can join the Alliance for free. Friedreich's Ataxia Research Alliance (http://shoptocurefa.org), Stella Adler (http://supporttheadler.org), Feed The Children ( http://shopforftc.org), and Happy Hill Farm (http://shophappyhillfarm.org) are among the organizations taking advantage of the program. Nonprofits receive customized, branded shopping sites they can market to existing donors, offering an additional method of giving to those already sensitive to the cause.
What's the motivation for retailers to give 4%-50% of purchase amounts to Alliance Charities? Simply put: advertising. According to Outsell's Annual Advertising and Marketing Study 2008, "Advertising is [a] major funding [source] for the information industry, accounting for 42% of the $381 billion industry." Alliance Charities spokesperson Keri Ann Walker says giving a small percentage of sales in exchange for traffic directed to their websites is a winning proposition for retailers, especially as consumers put the brakes on extra shopping trips.
Anecdotal data suggests shoppers are indeed headed to computers instead of the mall this holiday season. Amazon attributed its second-quarter earnings, which more than doubled over last year's figures, to rising fuel costs.
"This is the perfect time for nonprofits to see how we can help," Walker concludes. "The possibilities are exciting for relief organizations, school districts, churches, museums and other U.S.-based nonprofits."
Keri Ann Walker
If you feel like reading an unputdownable novel while collaborating with a just and solidary cause, "The Legacy of Marie Schlau" is your book! 100% of all funds raised will be dedicated to medical research to find a cure for Friedreich's Ataxia, a neurodegenerative disease that affects mostly young people, shortening their life expectancy and confining them to a wheelchair.
The life of Marie Schlau, a German Jewish girl born in 1833 hides great unsolved mysteries: accidents, disappearances, enigmas, unknown diagnoses, disturbing murders, love, tenderness, greed, lies, death ... alternatively a different story unfolds every time and takes us closer to the present. Thus, there are two parallel stories unravelling, each in a different age and place, which surprisingly converge in a revelatory chapter.
Paperback and Kindle versions for "The legacy of Marie Schlau" available for sale at Amazon now!
Currently, BabelFAmily is financing two promising research projects aimed at finding a cure for Friedreich's Ataxia. Whenever you make a donation to us or purchase a copy of "The legacy of Marie Schlau", this is where all funds raised will be devoted to:
1) Gene Therapy for Friedreich's Ataxia research project:
The project is the result of an initiative of Spanish people affected by this rare disease who are grouped in GENEFA in collaboration with the Spanish Federation of Ataxias and the BabelFAmily. The Friedreich’s Ataxia Research Alliance (FARA), one of the main patients’ associations in the United States now joins the endeavour.
2) Frataxin delivery research project:
The associations of patients and families Babel Family and the Asociación Granadina de la Ataxia de Friedreich (ASOGAF) channel 80,000 euros of their donations (50% from each organisation) into a new 18-month project at the Institute for Research in Biomedicine (IRB Barcelona). The project specifically aims to complete a step necessary in order to move towards a future frataxin replacement therapy for the brain, where the reduction of this protein causes the most damage in patients with Friedreich’s Ataxia.
The study is headed by Ernest Giralt, head of the Peptides and Proteins Lab, who has many years of experience and is a recognised expert in peptide chemistry and new systems of through which to delivery drugs to the brain, such as peptide shuttles—molecules that have the capacity to carry the drug across the barrier that surrounds and protects the brain. Since the lab started its relation with these patients’ associations in 2013*, it has been developing another two projects into Friedrich’s Ataxia.